This fragrant or aromatic market in rice has driven domestic demand for rice in the US and caused significant growth in rice imports to the US. For the last two decades there has been steady growth in rice imports to the US. A small percentage of this rice is now grown and milled in the US. The unknown is whether varieties in the US will meet the needs of US consumers, many of whom are of Asian origin. Because of the significant premium of aromatics to ordinary rice both, imported and domestic, it is not clear whether this rice can be priced off of Chicago rough rice futures. Note the considerable premium of fragrant imports to the value of ordinary imported white milled rice or the US white milled export offer. If a market develops for US grown aromatics, now about 5% of this market in the South and California, some kind of premium could offset the lower field yields of these varieties. As the above chart suggests, the planted rice acreage to serve this US rice demand could easily double by 2060.